"We're really leaning into service"
The COVID-19 pandemic emphasized the importance of broker-lender relationships – a concept that MCAN has leaned into in its bid to redefine what it means to address the needs of both the client and the industry.
“Every so often, industries will experience a shift. And I think right now, it’s really pushing us to reframe the way we work with our broker partners. One of the things that we are striving to do is position ourselves as an extension of their team,” said Gita Cartwright, business development manager at MCAN.
This would be accomplished by providing partners with the exact tools that they’ll need to ensure success, “while still providing them with an amazing client experience.”
“I think moving away from the rate conversation [is] certainly nothing new,” Cartwright said. “We’re really leaning into service. We’re building strong relationships. We’re working to improve our communities. We’re improving technology for ease of use, and we’re trying to stay innovative by creating new products. And I do think this movement is pushing us all to be better partners to our broker network.”
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Fellow MCAN business development manager Leanne Conroy added that offering convenience is a powerful incentive for partners to stick it out for the long haul.
“They need ease. They need a straightforward experience that doesn’t cause stress or confusion, and they want to feel good about the companies that they work with. We all need to succeed. We all want to support each other and help each other grow,” Conroy said.
Ultimately, this laser-sharp focus on partners, feedback, and innovation will yield invaluable long-term boons for the industry.
“The end consumer, our homeowner, will benefit from all these improvements and enhancements within the industry,” Cartwright said. “It’s not about pushing product, but about being a trusted partner, being that extension of your team.”
For more on the BDM duo’s thoughts on what MCAN brings to the table, click here.
