Reaching your customers online has never been more important, says Podium
With the COVID-19 pandemic changing the way Americans live their daily lives, many organizations have had to adapt their business models, shuttering their physical workplaces and moving their businesses online.
But while the COVID-19 outbreak may have accelerated the switch to a digital model, it’s a transition that mortgage brokers will have to make eventually. As customers change the way they interact with businesses, originators need to keep up. That’s why MPA is presenting Digitally Growing Your Mortgage Business, a free webinar by Podium that will show originators how to make the most of their digital presence.
“The bottom line is, consumer behaviors have changed and continue to change,” said Darin Brooks, regional director of sales at podium. “[The COVID-19 outbreak] is rapidly making that change more inevitable. Customers interact with businesses like Amazon and DoorDash – these one-click, one-swipe websites that make things incredibly simple. You’re competing with so many businesses today that give them that experience. Moving your business to be as digital as possible makes customers’ lives easier – and makes you their preferred lender.”
Mortgage companies that embrace online business-development platforms can maintain growth, increase client acquisitions and generate leads, all virtually, Podium said. Being open to creative digital solutions can help a mortgage business thrive – even in difficult times.
The webinar, scheduled for May 12 at 1 p.m. EST, will discuss the current risks mortgage brokers face, how to solve today’s unique business problems and how to streamline client communications in the digital era. Originators will learn how they can manage their clients journey digitally through:
- Optimizing to increase online lead flow
- Communicating with clients through their preferred channels
- Nurturing leads through messaging
- Collecting payments via text
“[Originators] are going to be able to get actionable items that will help them make sure their digital strategy doesn’t just make things easier for them, but will help them generate more business, help them have more conversations with the right kind of people.,” Brooks said. “It will help them streamline that strategy to make things as easy for the borrower as possible.”
Podium’s free webinar, Digitally Growing Your Mortgage Business, will be held May 12 at 1 p.m. EST. To participate in this free webinar, sign up here.
