Lime Group

Office address: 34D Lake Street, Lakewood, Cambridge 3434
Website: www.limegroup.co.nz
Year established: 2007
Company type: financial services
Employees: 10+
Expertise: mortgages, insurance, financial, lending, financial advice, standard variable loan, fixed rate loan, tideover finance, line of credit, life cover, trauma cover, home loans
Parent company: N/A
Key people: Phil Caldwell (MD), Matt Edwards (director), Gareth King (director), Steve Marsden (director), Julie Caldwell (operations manager), Lisa Grayling (mortgage specialist), Donna Norris (insurance specialist)
Financing status: N/A

Lime Group is a Cambridge-based financial advisory company offering personalised one-to-one service in securing loans and risk management products. They provide clients with diverse options in plain language, ensuring competitive mortgage terms and suitable insurance solutions. With a team of more than 10 professionals, their services are entirely free for their clients.

History of Lime Group

Lime Group was co-founded by Phil Caldwell and Matt Edwards in 2007 with a vision to help individuals achieve homeownership. In 2017, they launched a new website, celebrating with a fun find-the-lemon competition where the winner received a prise. By 2020, the company had moved to a new office in Lakewood, enhancing its operations.

Lime Group was recognised among the Top Brokerages for 2023 by NZ Adviser, highlighting their resilience in a challenging economy and property market. This accolade reflects their ability to adapt to market changes while maintaining high customer satisfaction. For over a decade, the Waikato-based team of award-winning mortgage advisers and risk consultants has been providing expert advice and tailored solutions.

Products and Services of Lime Group

The company offers a range of financial, lending, and insurance products tailored to their clients' needs. Here are some key offerings:

• standard variable loan: a flexible loan option with interest rates that can change
• fixed rate loan: a loan with a fixed interest rate for a set period, providing payment stability
• tideover finance: short-term financing solutions to cover immediate expenses or bridge financial gaps
• line of credit: a flexible borrowing option allowing access to funds as needed, up to an approved limit
• life cover: insurance that provides financial support to beneficiaries upon the policyholder's death
• family protection: insurance ensuring financial security for families in the event of death or disability
• trauma cover: insurance providing a lump sum payment upon diagnosis of a specified serious illness
• critical conditions cover: insurance offering financial support in case of severe health conditions

They also provide clients with a home loan calculator to help them better understand their borrowing capacity. This tool complements their personalised services, ensuring clients have all the resources needed to make informed financial decisions.

Culture at Lime Group

Lime Group fosters a dynamic work environment and actively participates in community and sports sponsorships, reflecting their commitment to social responsibility. These initiatives are important as they align with the company's values and enhance their community ties. Such initiatives include:

• helping young golfers of the Morrinsville Golf Club's Waikato Golf Junior Pennants Team
• sponsoring the Red and White Dance for New Zealand Red Cross
• funding the Annual Trivia Night by Rototuna Primary School PTA
• backing Hamilton Wanderers FC - Blue Army, Hamilton's oldest football club
• supporting Dan Caldwell's participation in the South Australian State Champs
• sponsoring a Pink Ribbon event at Te Waananga Glenview for breast cancer support

The company promotes a vibrant team of professionals within a lively office space, committed to delivering exceptional service. They provide personalised, one-to-one service, ensuring clients receive clear and comprehensive loan and risk management options.

About Lime Group Managing Director Phil Caldwell and Key People

Phil Caldwell is the managing director, co-founder, and a mortgage specialist at Lime Group. He won the prestigious ‘Broker of the Year’ title in 2005 and has been a finalist in the Waikato/BOP region every year since. Recognised by New Zealand’s major banks, Caldwell is considered one of the top five performing brokers in the region.

Key people at the company include a team of dedicated professionals who contribute significantly to the company's success, such as:

• Matt Edwards serves as a director and mortgage specialist, focusing on providing expert mortgage advice and solutions
• Gareth King is a director and mortgage specialist, dedicated to helping clients secure the best mortgage terms
• Steve Marsden is also a director and works as an insurance specialist, offering tailored risk management solutions
• Julie Caldwell works as an operations manager, overseeing daily operations and ensuring smooth business processes
• Lisa Grayling acts as a mortgage specialist and account manager, assisting clients with mortgage needs and managing client accounts
• Donna Norris is an insurance specialist, providing clients with comprehensive insurance options

The Future at Lime Group

Lime Group anticipates a promising future, fuelled by their unwavering commitment to excellence and personalised service. Being ranked as the 5th Top Mortgage Adviser Company in NZ for 2024, and leading in the Waikato/BOP region, showcases their quality performance. This accolade and positive client feedback highlights their strategic focus and reinforces their industry standing.

The company remains deeply engaged in community activities, reflecting their attention to local needs and events. They recently hosted an Easter event, offering Easter basket giveaways to customers and social media followers who joined in a friendly competition. These efforts boost their community visibility and strengthen customer bonds, fostering continued growth and success.