The executive will commence her role in July 31
ANZ has appointed Astrud Burgess to an expanded role as group chief marketing officer (CMO), in addition to her current responsibilities leading data, marketing and customer experience in New Zealand.
In her new role, which will commence on July 31, Burgess (pictured above) will take charge of the development and delivery of ANZ’s brand strategy. The Auckland based executive will report to Antonia Watson, ANZ New Zealand CEO, and Maile Carnegie, group executive for Australia retail.
Burgess “is a highly regarded executive with an impressive depth of knowledge in marketing and data,” Carnegie said. “Under Astrud’s leadership, our New Zealand business has achieved substantial growth and reinforced market leadership.”
Burgess has been on the ANZ NZ leadership team for more than 10 years. She joined the bank in 2008 as affluent marketing manager. Other roles she held included head of business banking marketing, head of marketing planning and business banking marketing, and head of marketing. It was in September 2022 that she was appointed to her current role of general manager of data and marketing at ANZ NZ. Prior to ANZ, she worked at BNZ for a year.
Burgess succeeds Sweta Mehra, who has been named new managing director of Australia everyday banking, responsible for deposits, credit cards, and personal loans.
“In her six years as CMO, Sweta has spearheaded a customer-centric, data-led approach to marketing and I thank her for her contribution,” Carnegie said. “Sweta has been a strong advocate for our focus on the financial wellbeing of our customers and will continue to do so in her new role leading our everyday banking portfolio.”
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