It has resisted entering into any agreement to rename the venue for over a century
ASB Bank did not let COVID-19 dull its shine as it makes history by securing weeklong naming rights to Eden Park just in time for the upcoming Bledisloe Cup.
For more than a century, Eden Park refused to enter into any agreement to rename the venue. But now, ASB has secured naming rights to the national stadium successfully as part of its continued efforts to support New Zealand businesses.
“Like most New Zealand businesses, Eden Park has been challenged to find ways to embrace the new normal to ensure we can continue to operate, innovate, and give back to the community. ASB is a valued and longstanding partner of the Park, so creating a unique opportunity together to support a small Kiwi business is a natural fit for us,” said Eden Park chief executive officer Nick Sautner.
“The Eden Park name is a globally renowned sporting icon, which means this opportunity is unlikely to happen ever again. We're excited to reveal details and provide an unforgettable experience for both our patrons and our new naming rights partner later this month.”
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Tim Deane, the executive general manager of business banking at ASB, said the opportunity will be used to boost a Kiwi business.
“Supporting SMEs has been a priority for us throughout 2020. They are the backbone of our economy, and many are hard hit by the economic impacts of COVID-19. We know Eden Park has a special place in the hearts of many Kiwis, and it will always be Eden Park, but this will be an incredibly special opportunity for one small business, and we couldn't be prouder to be able to use ASB’s naming rights in this way,” Deane said.
“We're thrilled Eden Park has helped bring this opportunity to life, and we look forward to announcing the lucky Kiwi business with naming rights to one of the world's truly iconic stadiums for the trans-Tasman rugby encounter on Sunday, October 18.”
The new temporary naming rights partner for Eden Park will be announced early next week.
