Adviser redefines financial advising with personal touch and tech savvy
Stephen Robertson (pictured above), leveraging his ANZ banking experience, founded My Money to offer holistic, personalised financial advice, reshaping client interactions and industry collaboration.
Becoming a mortgage adviser
Robertson’s career shift came in 2015 when he launched his own business with a vision to serve as the private banker for his clients. This move followed a robust stint in commercial banking at ANZ.
Positive developments in the industry
When discussing the evolution of the industry, Robertson underscores the shift towards holistic client care.
“In terms of client assistance, I have seen a move from simply providing a service to achieve the desired outcome to focusing on the holistic financial well-being of clients,” he says.
This approach not only aims to establish a financial base but also to guide clients in building a secure future for themselves and their families.
Additionally, the community spirit among professionals has strengthened.
“It has been awesome to see groups of advisers banding together informally to support and assist each other,” Robertson says.
Industry challenges and solutions
Robertson identifies compliance and adapting to rapid changes in rules and lending criteria as major hurdles.
His proposed solution leans heavily on technology: “Automation and systems are key. AI provides some exciting opportunities.” These tools, he believes, can streamline processes and reduce the burden of record-keeping, allowing advisers to focus more on client service.
Memorable career moments
One of Robertson’s most poignant experiences involved helping a client who faced significant personal and financial challenges.
“It’s very satisfying to have clients so happy they cry on the phone when we help do something that [they] thought was not going to happen,” he says.
He recalls assisting a divorced woman who was advised to demolish her deteriorating home. Instead, Robertson connected her with a renovation company, eventually helping her rebuild her life with a new home. “The lesson was to think outside the box and give yourself time to come up with a solution no one has previously considered,” he says.
Advice for aspiring mortgage advisers
For those entering the field, Robertson stresses the importance of learning from experienced advisers.
“Learn all you can from those with experience. Approach them for a coffee and ask what makes them successful,” he says.
Understanding the client deeply, utilising networking opportunities, and studying sales and marketing are crucial steps for newcomers. Above all, he encourages authenticity.
“Develop your own style and always be authentic,” Robertson says.
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