This will start by opening four offices on the North Island by the end of April
Australian real estate franchise group Raine & Horne has expanded its global footprint with the launch of a new office network in New Zealand and the appointment of its network manager for New Zealand.
The launch follows extensive consultation with real estate principals across New Zealand, which revealed an overwhelming appetite to align with an alternative network.
“There is significant appetite for another major real estate brand in New Zealand, especially in this softer market where many, particularly independent businesses, are increasingly realising there is great value and safety in being a member of a major real estate group such as Raine & Horne,” said Angus Raine (pictured above right), executive chairman of Raine & Horne.
The super brand, which started its international network in Malaysia in 1989, will initially open four offices across New Zealand’s North Island by the end of April, with the aim of expanding to the South Island later this year.
Raine & Horne plans to support its expansion by acquiring other real estate networks in New Zealand.
“We are a global leader in proptech, marketing, training, and agency systems, and we pride ourselves on our reliable and market-leading support for our offices, so it stands to reason that we are taking an aggressive approach to our New Zealand expansion,” Raine said.
“Our unique value proposition of being a trusted brand that has a growing international presence along with a unique technology ecosystem of digital firsts such as game-changing AI and social media marketing technology Amplify, and online sales and property management appraisal platform, DigiKitPlus are proving a hit with real estate principals in New Zealand.”
Raine added that as a fourth-generation family-owned and operated real estate business, the group “can quickly adapt to a changing market and make quick decisions.”
“We don’t need a complex boardroom dependent on shareholder votes to make decisions,” Raine said.
To support the expansion, Keith Niederer (pictured above left) was appointed network manager for New Zealand.
Prior to the appointment, Niederer, who started his career in the property industry in 1987, has held senior executive roles with other real estate groups in New Zealand, where he guided the acquisition of several real estate companies.
“We have four offices about to open under the Raine & Horne banner, and as we get up and running, more will quickly join us because many franchise owners in New Zealand are not receiving the service they were accustomed to previously,: Niederer said. “With its experience opening businesses in the South Pacific, India, Asia, and the Middle East, and a finely-honed four-week onboarding platform, new offices can be up and running very swiftly.”
Founded 140 years ago, Raine & Horne is one of the southern hemisphere’s oldest continuously operating firms with more than 300 offices worldwide, including Asia, the South Pacific, India, Australia, and the Middle East.
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