Traditional and digital tools could ensure a vendor’s property pops up wherever buyers are looking
New Zealand vendors seem to be avoiding spending money to advertise their properties. However, Century 21 New Zealand owner Derryn Mayne said investing in a strong marketing strategy could do wonders in property sales.
Mayne explained that a marketing campaign’s intensity should be maintained rather than reduced to keep potential buyers interested until the sale.
“Serious and targeted marketing will help deliver a faster, more efficient sale. It would also give the property more exposure - generating greater interest, lifting competition, and delivering a more favourable financial outcome,” Mayne explained. “Too many vendors think listing a property on the internet would be enough to sell it, but those days have gone.”
She advised vendors to consult agents with a reliable database as they would be able to use their expertise and network to match appropriate buyers to a vendor’s home.
“An experienced agent would know how and when to ramp up momentum, which is critical to a successful sale,” Mayne continued. “However, don’t let them tell you that it should be either all digital or mostly traditional. It’s both!”
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Mayne explained that a combination of traditional and modern tools would increase the chances of selling a property.
“Digital platforms are usually the first port of call for buyers. It can reach thousands of people instantaneously, so it's highly advisable to create a strong online presence using only professional photographs to showcase the property at its best. Remember to declutter for the photographer and open homes, style with neutrality, and keep both inside and out very tidy,” Mayne advised.
“Meanwhile, traditional marketing well and truly has its place. Print advertising is an effective way to reach people who are seeking a home in a specific area. It could also get the attention of friends and family who may be casually looking out on behalf of buyers. Again, quality imagery is key, as is crafting professional descriptions that will inspire.”
