Boost seen as Chinese community takes time off and makes decisions during this period
A major realtor is preparing for an increase in property enquiries as the country’s Chinese community celebrates the lunar new year.
The lunar new year heralds the year of the ox – and, according to the Chinese zodiac, people born this year are likely to be “strong, reliable, fair, conscientious, and inspire confidence in others.”
“Given real estate in New Zealand is looking a bit uncertain in 2021, I’m liking the sound and underlying strength of the year of the ox,” said Derryn Mayne, owner of Century 21 New Zealand.
Read more: Bank of China NZ looks to expand its mortgage book
And with the new year expected to be an auspicious one, the realtor is getting ready for “a boost in property enquiries from Chinese both here and abroad, with people taking time off and making decisions during this period,” adding that many of Century 21’s offices in Auckland – including Queen Street, Albany, Botany Downs, Somerville, and Papakura – have got “very strong links with the Chinese community.”
“For us it’s all about respecting the culture and customs of the many Chinese buyers and sellers we work with – past and present,” said Mayne.
Mayne said that paying tribute to the Lunar New Year is important for Century 21 and is a key aspect of its digital marketing strategy.
“It’s also about acknowledging and supporting Century 21’s Chinese salespeople and their families,” Mayne said.
