Fluent Money

Office address: Rivington House, Horwich Business Park, Chorley New Rd, Horwich, Bolton, Lancashire BL6 5UE 
Website: www.fluentmoney.co.uk 
Year established: 2008 
Company type: Financial services 
Employees: 280+ 
Expertise: First and second charge mortgages, insurance, secured lending, equity release, bridging finance, later life lending 
Parent company: Mortgage Advice Bureau 
Key people: Tim Wheeldon (COO), Simon Moore (Group MD), Paul Ford (commercial director), Steve Strickland-Wright (CTO), Chris Meadows (MD), John Hardman (MD) 
Financing status: formerly PE-backed 

Fluent Money provides digital brokerage and insurance advice services to clients across the UK. It is considered one of the country’s fastest-growing mortgage brokers. The company leverages an extensive panel of lenders to offer a range of financial services tailored to meet various customer needs. Renowned for their customer-centric approach, the company consistently garners high ratings on Trustpilot. This underscores its commitment to quality and client satisfaction. 

History of Fluent Money 

Fluent Money was founded by Kevin Hindley, Tim Wheeldon, Simon Moore, and Paul Ford in 2008. It started with the vision of simplifying the secured loans process via a digital platform. The company quickly expanded its offerings to include mortgages and insurance products. It has since become a major player in the UK financial services sector.   

Products and Services of Fluent Money 

Fluent Money offers a range of products and services catering to various client needs, including: 

  • mortgages: personalised mortgage advice, helping clients find the best deals suited to their circumstances  

  • secured loans: solutions for debt consolidation and home improvements, with a focus on secured lending 

  • equity release: customers can unlock tax-free cash from their properties with Fluent Money's lifetime mortgage options 

  • insurance: a comprehensive range of insurance products, including life, critical illness, and home insurance 

  • bridging loans: short-term loans for various purposes, including property purchase and renovation   

Culture at Fluent Money 

Fluent Money prides itself on a workplace culture that fosters a supportive environment. The company emphasises the importance of its staff, believing that a well-supported team is key to delivering excellent service.   

About Fluent Money COO Tim Wheeldon and Key People 

Tim Wheeldon is one of the co-founders of Fluent Money and leads the firm as its COO. He has played a key role in steering the company's strategic direction and expansive growth. His foresight into the digitalisation of financial services has significantly enhanced the customer experience. This has fuelled Fluent Money growth as a leader in secured loans across the UK. 

Wheeldon shows a deep commitment to innovation and responsible lending practices. His contributions have not only propelled Fluent Money's success but also fostered a culture of excellence and integrity within the organisation. 

Forming the rest of Fluent Money’s leadership team are: 

  • Simon Moore: as group managing director, he oversees all business units and has spearheaded the firm's panel of lenders, with extensive experience in financial services 

  • Paul Ford: as commercial director and co-founder, he has shaped the commercial division and key partnerships, significantly contributing to the company's growth 

  • Steve Strickland-Wright: as chief technology officer, he brings two decades of tech leadership experience to enhance Fluent Money's digital platforms 

  • Chris Meadows: as managing director for secured and mortgages, he is pivotal in product development and enhancing customer satisfaction 

  • John Hardman: as managing director for bridging loans, he is tasked with expanding this newest division, bringing a strong background in finance and property 

The leadership team brings a wealth of experience, collectively steering the company towards growth and innovation.   

The Future at Fluent Money 

Fluent Money aims to maintain its position as a leading broker in the UK through ongoing innovations and enhancements in customer service and product offerings. Because of this, the company is well positioned to adapt to the evolving financial landscape and meet the growing needs of its clients.   

With its comprehensive range of products and a strong focus on customer satisfaction and innovation, Fluent Money is geared up for continued growth and customer engagement in the coming years. 

Fluent Money appoints new CEO

He is one of the co-founders of the business

Mint Property Finance adds bridging underwriter

Her recruitment follows a recent flurry of new arrivals in the company

Nivo to hold second charge conference

The event will be packed with content exclusively focusing on the second charge sector

Pepper Money opens broker academy

The academy aims to support brokers by providing training on second charge mortgage applications

MPowered Mortgages partners with Fluent Money

Brokerage to offer the lender's prime residential range to homebuyers and remortgagers

Selina Finance revamps residential range

It makes criteria enhancements following feedback from intermediaries and customers

Fluent Money Group has launches new website and formally consolidates its six brands

Fluent Money Group has launched its new website whilst formally consolidating its six brands under the Fluent Money brand.

Fleet Mortgages appoints BDM

Steve Cox, chief commercial officer at Fleet Mortgages, said: “As part of our commitment to our adviser partners we are always looking for a quality BDM who understands their local markets, has a wealth of intermediary-facing experience and a history of driving quality business."

Fluent Money Group to donate £100,000

Over the last two years, the group has donated more than £80,000 to charities both at home and abroad, working with a number of organisations that support young people and children.

Fluent Money Group partners with 55/Redefined

Lyndsey Simpson, chief executive of 55/Redefined, said: "55/Redefined is delighted to be working with Fluent Money providing access to mortgages and loans for over-55s."