Accountant expands practice by adding mortgage broking to meet clients’ broader financial needs
Broker in Focus is a dedicated series that highlights the unique journeys of mortgage brokers, providing them with a platform to share their experiences, insights, and expertise. Through compelling personal stories and professional reflections, each featured broker recounts the key moments that have shaped their careers, delves into the challenges and opportunities facing the industry today, and shares the valuable wisdom they have gained along the way.
This week, Mortgage Introducer shines a spotlight on Ifthikar Mohamed, a financial accountant who enhanced his practice by introducing mortgage broking as a complementary service to address his clients’ broader financial needs. What began as an added offering within his accounting business has since evolved into WIS Mortgages and Insurance Services — a firm committed to delivering personalised, end-to-end financial solutions. Last year, he also launched MortgagX, a new platform leveraging artificial intelligence (AI) to streamline the mortgage application process.
Full name: Ifthikar Mohamed
Job title: Director
Company: WIS Mortgages and Insurance services
Number of years in the industry: 8 years
Location: Borehamwood, Hertfordshire
How and when did you become a mortgage broker?
My journey began in 2016, when I started my career as an accountant. During that time, I realised that many of our clients needed more than just accounting services — they required comprehensive financial advice, including support with mortgages. To address this, we introduced mortgage broking as an additional service, gradually evolving into what is now a one-stop shop for all kinds of financial advice.
This holistic approach allows us to offer tailored solutions under one roof, making the financial journey seamless for our clients. It’s been incredibly rewarding to see the positive impact of providing expert guidance across various financial needs, including mortgages.
In your opinion, what has been the most positive development in broking?
For me, the most positive development in the broking industry has been the rapid digital transformation over the past decade. Technology has fundamentally reshaped how brokers operate, interact with clients, and deliver value. Advanced tools and analytics now empower clients with real-time data, market insights, and sophisticated financial planning capabilities. The digital transformation in broking has brought convenience, affordability, and empowerment to investors, while enabling brokers to operate with greater efficiency and innovation. As technology continues to evolve, this trend is likely to drive even greater advancements, ensuring the broking industry remains dynamic and inclusive.
What challenges do you see currently facing the industry?
One of the major challenges is regulatory compliance and staying up to date with constant policy changes. Another is the need to maintain a personal touch in an increasingly digital world. To address these, I believe in adopting innovative tech solutions that enhance compliance while freeing up brokers’ time to focus on personalised client interactions. Additionally, providing ongoing training and fostering a culture of adaptability within broker teams is crucial.
Can you share a memorable or challenging experience from your career as a broker and the lessons you gained from it?
One memorable experience was assisting a first-time buyer who had faced multiple rejections due to complex financial circumstances. By taking the time to understand their situation and working closely with lenders, we secured a mortgage that met their needs. This taught me the importance of persistence, empathy, and exploring every possible avenue to achieve the best outcomes for clients.
Could you share any valuable advice for individuals aspiring to become brokers or those new to broking?
I’d advise aspiring brokers to stay curious and adaptable. The industry is ever evolving, so embracing technology and continuous learning is key. Building trust with clients by being transparent and approachable goes a long way in establishing a successful career. Finally, don’t hesitate to seek mentorship and connect with experienced professionals who can provide valuable guidance.
Broker in Focus is a weekly Mortgage Introducer feature, spotlighting mortgage brokers from diverse backgrounds and locations across the UK. Among those recently featured are Lee Trett of Echo Finance, Keith Humphreys of Pinpoint Commercial Finance, Nick Hayes of Pia Financial Solutions, Alan Kent of Viable Mortgages, Chetan Jethwa of Vistaara Financial Solutions, Kane Powell of Heron Financial, Richard Jennings of Richard Jennings Mortgage Services, Barry Wise of The Mortgage Pod, Bob Singh of Chess Mortgages, and Matt Davey of Peritus Private Finance.
Are you a mortgage broker interested in being featured? Email the author with your details.
