It aims to expand its reach into the consumer area
Later life lender LiveMore has appointed Ben Bailey (pictured) as new director of marketing as it looks to expand its reach into the consumer arena.
Bailey joins from Even, an equity lender for first-time buyers, where he was part of the founding team. He has also previously worked for Zipcar, MyBuilder and Nested. LiveMore said Bailey has a background of growing consumer-focused tech startups.
While the bulk of the lender’s distribution is through the intermediary market, LiveMore has indicated that getting direct to consumers is also on its radar going forward.
Commenting on his appointment, Bailey said the growth opportunity for LiveMore is huge.
“I am motivated to solve the burning injustices of our time, and financial exclusion is one that affects so many,” he stated. “Just as first-time buyers are excluded at one end of the scale, so are older borrowers at the other end.
“I’m fortunate to have been at the forefront of the growth and exit of businesses that have a relentless focus on great customer outcomes. LiveMore’s values closely align with mine on customer dedication, and I’m looking forward to contributing to our growth and making us the default option for borrowers in their 50s and beyond.”
Leon Diamond, chief executive at LiveMore, said he was thrilled to welcome Bailey as the lender, which has rebranded this year, aims to “continue to shake up the 50 to 90-plus lending landscape on an increasing scale.”
“We’re on a mission to deliver more choice and better outcomes for a woefully underserved market, and the growth and developments within our marketing team are an exciting step along the way,” Diamond added.
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