If you want to find the most useful skills, read on…
The role of a broker encompasses many skills, from technical knowledge to managing customer relationships.
But, what do brokers believe are the truly fundamental skills required for the job? Mortgage Introducer reached out to several for their views.
What makes a good mortgage broker?
Alastair Hoyne (pictured left), executive chairman, Finanze Group, said possessing a solid grasp of the technical intricacies of the lending markets and available products is indispensable for any broker.
“However, the essence of being a truly exceptional broker extends far beyond mere knowledge acquisition,” he said.
Hoyne said that it entails delving deeper into clients’ aspirations, understanding their long-term objectives, and crafting strategies that not only secure immediate property or investment opportunities, but also align with their overarching goals and exit plans.
In addition, there is a need nto effectively market oneself and articulate the value proposition to potential clients in a fiercely competitive landscape.
“In an industry where visibility and differentiation are paramount, there’s little room for modesty,” he added. Brokers, Hoyne believes, must actively promote their services, leveraging various channels to showcase their expertise.
Central to brokerage success, he added, is meticulous attention to detail and the establishment of clear, streamlined processes.
“These serve as the bedrock upon which successful deals are forged, ensuring that every aspect of the transaction is meticulously managed and executed,” he said.
Understanding the preferences and criteria of various lenders, Hoyne said, becomes invaluable, enabling brokers to create appropriate matches between clients and products.
In addition, he suggested that the cultivation of meaningful relationships cannot be overstated.
“Brokers who invest in building rapport with lenders, clients, and other industry stakeholders foster an environment conducive to collaboration and mutual success,” Hoyne said.
Finally, Hoyne added that a sense of humour and a reservoir of patience are also needed. Recognising that real estate is a long-term endeavour, characterised by its fair share of setbacks and unexpected twists, Hoyne said brokers must maintain a positive outlook.
“Cultivating a healthy pipeline of inquiries ensures a steady flow of opportunities, safeguarding against the pitfalls of a volatile market and positioning brokers for sustained success in the long run,” he said.
What skills define a good broker?
David Robinson (pictured right), co-founder at Wildcat Law, said, within the industry, there exists a well-worn picture of two archetypes; the technician and the salesperson.
“While both profiles can achieve success in their own right, the pinnacle of brokerage excellence often lies in the amalgamation of these two skill sets, a trend that has gained prominence as the industry continues to evolve and raise its professional standards,” he said.
Effective brokers, Robinson said, possess a multifaceted skill set that transcends mere technical prowess or sales acumen.
He added that they are inherently inquisitive individuals with the ability to engage potential clients in meaningful conversations without veering into the realm of interrogation.
“Building trust and rapport hinges on the broker’s adeptness at eliciting relevant information while maintaining a comfortable and non-invasive atmosphere, thus fostering open communication and a deeper understanding of the client’s needs and objectives,” Robinson said.
Rather than adhering rigidly to a predetermined flowchart, he believes they exhibit adaptability and creativity in matching clients with the most appropriate financial products or investment opportunities, thereby maximising value and achieving optimal outcomes.
One of the most effective methods for honing these skills, Robinson said, is through observation and experiential learning.
“Encouraging even the most seasoned brokers to shadow their peers during client meetings not only provides invaluable insights into different working styles and approaches, but also fosters a culture of continuous improvement,” he said.
By actively engaging in collaborative learning experiences and leveraging the wealth of expertise within the brokerage community, Robinson said brokers can elevate their proficiency levels.
What do you believe are hallmarks of a good broker? Let us know in the comment section below.