Bruce Davis (pictured) is managing director of P2P investment platform Abundance
Today’s election result is a wake-up call to anyone who thinks the public’s views can be taken for granted. Whether a political party or a major financial institution, empty soundbites with no substance don’t work anymore – whether claiming strength and leadership where there isn’t any, or advertising savings accounts that pay 0.1% interest. The Brexit referendum taught people that their views do matter, and now more of us are demanding ours are heard and dealt with properly.
Democratic finance is expanding and becoming mainstream, giving people good returns at low cost, and in our own case, from investments that match people’s ethical values as well. The days of the financial establishment offering nothing but soundbites and taking our money for granted are numbered.
