For this edition of Mortgage Introducer Talk, Simon Meadows meets Mark Eaton, who is chief operating officer of April Mortgages, a newcomer to the UK lending market. Eaton discusses the challenge of establishing a brand in a tough economy, and the importance of brokers not only helping people to get onto the property ladder but also stay safe on that ladder. He shares his career journey – forsaking his early ambition to become a professional footballer, for a life in financial services, where he began in banking before moving into the mortgages.