In this week’s Mortgage Introducer Talk podcast, we meet Jess Rushton, who is head of business development at Smart Money People, a UK website that has over one-and-half-million reviews of financial services. It uses the data provided in those reviews – customer hindsight - to create better foresight, and therefore an improved service, going forward. “We cover both consumers and intermediaries in terms of lender feedback,” says Rushton. “And now we find that a lot of lenders actually use our service to collect broker feedback all year round. So, they’re very keen to understand what brokers want on a month-to-month basis.”
