Former ASTL board director will work alongside the lender’s senior leadership team
Bridging and development finance lender Kuflink has named Brian West (pictured) as its new head of sales, tasking him with driving product innovation, expanding funding capacity, and supporting book growth.
West brings over 25 years of experience in the property finance sector, having held senior positions at corporate lenders including GE Capital (igroup) and Swift Advances. West has held roles at specialist lenders such as Funding 365 and Pivot, and provided consulting services for the Falbros Group in the fintech media sector.
Most recently, he led sales and marketing at London-based Saxon Trust, where he significantly increased the lender’s profile. Under his leadership, Saxon’s loan book grew fourfold within nine months. He also helped secure a new funding line from a challenger bank.
West also served two terms as a board director for the Association of Short Term Lenders (ASTL), now rebranded as the Bridging & Development Lenders Association (BDLA), from 2015 to 2019.
In his new position at Kuflink, West will work alongside chief executive Narinder Khattoare and the senior leadership team to execute the company’s growth strategy over the next three years.
“Brian has a wealth of experience and is uniquely well connected in the industry,” Khattoare said. “We are delighted that he’s agreed to take over the sales team.”
Commenting on his appointment, West said he was looking forward to playing a significant part in Kuflink’s growth.
“I’ve known Narinder for many years and watched the Kuflink journey from a small privately funded lender to the current, highly impressive operation,” he said. “With institutional funding now complementing our peer-to-peer investment platform, the foundations are in place for the next stage of growth and development.”
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