Jones joins from Alternative Bridging Corporation.
Mike Jones has joined Propfin as chief sales officer.
Jones joins from Alternative Bridging Corporation, where he was director of sales.
Jones hopes to grow the bridging lender's loan book by Q1 2020.
PropFin offers unregulated first charge bridging loans and development finance.
Jones said of his appointment: "I had an excellent time at Alternative, and I learnt a lot during my time at the business.
"However after many years, I felt as though I needed a change and saw potential at Propfin.
"I am looking forward to restructure the business development team and following the Propfin's progress in the new year."