New lender entrants to the buy-to-let market must have propositions for both personal and limited company landlords or risk being shunned by brokers,Mortgages for Business managing director David Whittaker has warned.
He made his warning at a time when there are four new lenders eyeing the buy-to-let sector - including Belmont Green and Atom Bank.
He said: "New lenders need to be offering to limited companies from day one or they just won't get through the door.
"There are enough existing players out there that do so anyone who doesn't will find it very hard to get traction."
At present around 93% of all buy-to-let business comes through broker channels.
Whittaker was talking at FSE Manchester.