It also revamps intermediary website for easier and more intuitive navigation
Specialist lender Paragon Bank has streamlined its buy-to-let mortgage offerings, eliminating the distinction between portfolio and non-portfolio landlords.
With the consolidation of these mortgage products, Paragon will now inform brokers which mortgage suits their landlord clients at the outset. The lender has also reduced its product guides from nine to three, covering buy-to-let, switch, or further advance mortgages.
The changes accompany a revamp of Paragon’s intermediary website, now featuring easier and more intuitive navigation, allowing brokers to quickly access commonly requested information such as products, criteria, and calculators. Additionally, easily accessible contact details and team profiles help brokers reach the right support personnel swiftly.
“The simplification of our buy-to-let product range was driven by conversations with brokers, as well as our culture of challenging how and why we do things, streamlining processes and making it easier to do business with us,” said Louisa Sedgwick (pictured), commercial director at Paragon Bank.
“Much of what we’ve done has taken place in the background, but brokers landing on our intermediary web page will notice it is cleaner and all the important information is easy to find.
“This is all part of our mission to provide brokers working with Paragon with the best possible experience. This latest improvement is one of many small steps we’re taking towards that, and we’re getting closer to launching the first phase of our digital transformation programme. This represents a comparative leap because it will deliver a whole host of other efficiencies and greatly improve the way we work.”
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