"Recent statistics from ONS suggest the later life population will reach almost 16m by 2031 highlighting the demographic change we need to prepare for. The financial services industry, more than any other, need to wake up to this challenge.
“To a great extent consumers in later life have historically been ignored because they are seen as less profitable and altogether riskier group. This has created a situation where all too often these consumers have been disadvantaged in terms of the financial products and services they can access.
"Providers need to challenge this approach for those in later life.”