Select Ambassadors will support Air member firms across various areas
Later life lending platform Air has announced the addition of Aviva in its Air Select Ambassadors for 2024, alongside the confirmation of Standard Life Home Finance and Legal & General Home Finance as permanent members.
The Select Ambassadors will support Air member firms across vital areas such as advice support, product innovation, and the utilisation of tools for better navigation in a changing market landscape, aiming to establish safer practices within the mortgage industry.
The Select Ambassador Panel, now including Aviva alongside existing members such as Legal & General Home Finance, more2life, and Standard Life Home Finance, will contribute significantly to the advice journey and act as thought leaders to spearhead advancements in the later life lending field.
The collaboration comes in response to the Financial Conduct Authority’s review of the later-life sector in 2023 and Air’s Comprehensive Conversations Manifesto, with the ambition of fostering industry-wide change.
“Our Air Select Panel of lenders is a great way for everyone involved to receive better terms, with lenders gaining exposure to our sizeable adviser base and members having access to a wide range of products,” said Mike Taylor (pictured), managing director at Air.
“At a time when products are rapidly entering the later life market, forming collaborative working relationships and strategic partnerships like this is key to ensuring that advisers also have easy access to the kinds of expertise they need to best support their customers.
Taylor added that they were delighted to bring Aviva into the Select Ambassador panel and firm up Standard Life Home Finance and Legal & General Home Finance as permanent members.
“A key part of this collaboration is also about driving forward positive growth in the industry, especially towards safer tracks and better customer outcomes,” he said. “The Select Panel will work with our members to ensure they are able to have comprehensive conversations and consistently placing affordability at the heart of the sourcing process, with benefits for all our members and lenders.”
Want to be regularly updated with mortgage news and features? Get exclusive interviews, breaking news, and industry events in your inbox – subscribe to our FREE daily newsletter. You can also follow us on Facebook, X (formerly Twitter), and LinkedIn.
