Its customers and advisers can source three new products in the Royal London equity release product range
Equity Release Group (ERG) has announced a new partnership with Responsible Lending, the exclusive providers of the Royal London equity release product range.
The announcement follows ERG’s recent strategic partnership with price comparison service MoneySuperMarket (MSM) to allow MSM consumers to compare the equity release market and research personalised later life lending options.
“Partnering with Responsible Lending is a fantastic affiliation and opportunity for both parties,” said Mark Gregory (pictured), founder and chief executive at Equity Release Group. “It enables Responsible Lending to increase their distribution through Equity Release Supermarket and our partners such as MSM, while providing us with three product additions to benefit our customers.
“Given that Responsible Lending will be embarking on our partnership programme, they will also gain valuable access to smartER – the UK’s only equity release comparison tool – providing a digitally comparative suite to consumers. This not only provides greater consumer choice, independence, and transparency, but also direct customer and adviser engagement.
“The market has been crying out for a broader product mix, and now with the addition of the Royal London Equity Release products, alongside the breadth and depth of our consumer base, we expect to see increased distribution and growth within the market.”
Equity Release Group’s customers, partners, and advisers will have access to all three of the new products in the Royal London equity release product range: principal, standard, and premier. The latter two offer live, flexible pricing results via API feed, plus product features including no application or valuation fees, downsize protection, and flexible voluntary payments up to 10% per annum of the original loan.
“We are delighted to have partnered with Equity Release Group to roll out three new products to the wider broker community and their customers,” said Chris Flowers, intermediary sales director at Responsible Lending.
“The expansion of our range via Equity Release Group’s unique technology landscape will allow for far greater flexibility and choice, which consumers continue to require and demand.
“Equity release remains an important later life finance option, and through this affiliation, we believe we are improving the options, possibilities, and meeting the specific needs of homeowners looking to unlock their property wealth across the UK.”
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