He will take over the leadership of the team responsible for developing existing distribution partnerships and cultivating new referral channels across retirement product categories.
Holmes has more than two decades experience leading distribution and marketing teams beginning his career in 1990 with AEGON before progressing into management roles at AEGON UK including head of sales and distribution until 2010.
David Cooper, marketing and distribution director at Just Retirement, welcomed Dominic who is filling a vacancy left by the move of David Bitner to a new commercial role in the business.
He said: “This is an important role and we are delighted that we have secured Dominic’s expertise and experience to spearhead our partnership development team which already works closely with a number of major consumer brands,”
Holmes said: “Just Retirement has the knowledge and capability to offer a compelling partnership proposition and I am looking forward to working with a range of organisations that are keen to help themselves by helping their own customers make better choices at retirement.”