The over-55s brokerage has appointed Richard Overson as managing director of retirement lending and Dean Mirfin as managing director of wealth and retirement options.
The retirement market is forecast to treble to £50bn a year by 2023, while the lender has plans to expand its products and services to serve the growing market.
Key Retirement was founded in 1998 originally just as an equity release specialist.
Colin Taylor, chief executive of Key Retirement, said: 'The new name and identity reflects our position as experienced financial services experts focused on meeting the changing needs of customers.
'We will be building on our core areas of expertise with a range of new plans and initiatives but our focus will always be to work hard to ensure all customers are aware of all the retirement options available to them.'
Key Retirement is backed by leading private equity investor Phoenix Equity Partners, which bought a majority stake last year for £35m, while it recently expanded by acquiring leading packager V Loans.
Taylor added: 'The new name and identity reflects our position as experienced financial services experts focused on meeting the changing needs of customers.
“We will be building on our core areas of expertise with a range of new plans and initiatives but our focus will always be to work hard to ensure all customers are aware of all the retirement options available to them.”
