Retirement Plus reveals joint venture

The equity release promotion offers free independent equity release advice on posters, advertisements and leaflets in hospitals and care homes throughout the Bristol area. If the service proves successful then further areas will be rolled out.

Duncan Young, chief executive officer of Retirement Plus, said: "At Retirement Plus we are dedicated to raising public awareness of the whole equity release market. Many people know very little about equity release – what they need is clear, concise information and independent advice. To help augment their understanding we are drawing attention to the fact that equity release can be very useful when it fits with a person's special circumstances; in this case funding care."