Andrea Rozario, director general of SHIP, said: "It is great news that the financial arm of a respected charity like Age UK has decided to launch an equity release advice service. Today's over 55s are faced with increasingly severe financial pressures and the role that equity release can play in easing these is increasingly being recognised by consumers, Government and the third-sector.
"The presence of another trusted brand in this market is good news for everyone concerned. We welcome the launch and look forward to a productive and successful 2011."
