Mark Graves will become director of Aux Group.
Aux Group has acquired Auxilium Partnership and has promoted Mark Graves to director of the group.
Graves (pictured) was previously chief executive of Auxilium Partnership.
He will be overseeing the relationship with The Property Franchise Group (TPFG) which has acquired a majority shareholding in Aux Group.
Aux Group will be training its firms in mortgages and protection and embedding protection firmly into the sales process.
Auxilium Partnership will be the service provider for Aux Group’s firms, thereby increasing the protection footprint.
Aux Group will benefit from the leads generated by TPFG and will service the lettings and estate agency franchisee customers' needs where appropriate.
Graves said: “This is an incredibly exciting new venture which will capitalise on both Auxilium Partnership’s expertise in the protection market and TPFG’s enormously successful franchise experience.
“I continue to believe that the UK protection market hasn’t met its full potential and there is considerable opportunity ahead.
“With Aux Group, we can bring new mortgage advisers into the market and financially support those already trading, and at the same time leverage Auxilium Partnership’s proactive development of protection sales proficiency.
“Too often protection is an afterthought, so the creation of Aux Group presents the opportunity to turn the sales process on its head, investing in driving a good customer outcome every time.”
Ian Wilson, chief executive of TPFG, added: “Mark’s industry credentials are top drawer, and he has both the contacts and commercial acumen to help Aux Group identify the winners and drive growth.
“We are very pleased to have established this mutually beneficial relationship with Mark and are looking forward to working together.”
