At the same time the income protection provider has hired two national account managers from The Exeter and Royal London, Emma Vaughan and Dean Hughes.
British Friendly has rebranded with a new logo, marketing material and website and has moved offices in Bedford.
At the same time the income protection provider has hired two national account managers from The Exeter and Royal London, Emma Vaughan and Dean Hughes.
Iain Clark, marketing and distribution director at British Friendly, said: “We believe in the Friendly Society ethos, which means we exist for the benefit of our members and pay out as many claims as possible as swiftly as possible.
“We don’t have shareholders who demand profits, we are responsible to our policyholders and their advisers, and our rebrand symbolises this ethos.”
British Friendly has paid 96.7% of all claims in the past 10 years
Mark Dennison, Principal at adviser LightBlue UK, said: “Rebrands in financial services have been a mixed bag over the years.
“British Friendly has rebranded without any unnecessary extravagance or gimmicks.
“They have existed for over 100 years and this rebrand brings their image up to date and reflects the great work they have been doing for advisers and their members behind the scenes for a while.”
