Amaira was head of intermediary sales at Family Building Society, a post he held for more than three years.
Cammy Amaira has joined Tipton and Coseley Building Society as director of sales and marketing.
Amaira (pictured) was head of intermediary sales at Family Building Society, a post he held for more than three years.
Amaira said: "It's my aim to get the Tipton name better known in the intermediary market.
"I'm looking forward to using my experience to bring new ideas to the table for the society to consider, particularly in relation to products and criteria and growing the Tipton's mortgage book in what's an increasingly competitive mortgage market."
He will be responsible for sales, marketing, product development and retention.
Amaira will report to the society’s chief executive, Richard Newton.
Newton said: "Cammy brings a wealth of experience, a sound knowledge of the intermediary market and lots of industry contacts and he's an excellent addition to the society."