Keely is a fellow of the Institute of Chartered Accountants in England and Wales.
Tenet has appointed Keely Craig to the role of group finance director.
Keely has held senior roles for the last 16 years, primarily in the financial sector, and was previously finance director at Skipton Financial Services, which achieved 17th in the Sunday Times Best 100 Companies during her tenure.
Martin Greenwood, Tenet Group chief executive, said: “Keely has a wealth of directly relevant experience and will be a great addition to the group board.
“Having posted our fourth consecutive year of profit growth in our latest report and accounts, we continue to invest heavily in the future and look forward to working with Keely to deliver on our strategic objectives.”
Keely, a fellow of the Institute of Chartered Accountants in England and Wales, added: “I am delighted to be joining Tenet Group, a business with a compelling proposition and strong market presence.
“Prior to applying for the role, I did my own due diligence on the business and spoke to employees past and present, who were universally positive about the culture.
“I passionately believe in the value of face to face financial advice and am looking forward to being part of the Tenet team, helping our advisers deliver this to their customers.”