The service, which was piloted last year, is available to both Lloyds and Halifax customers using a laptop, desktop or tablet.
Lloyds Bank has launched a video service allowing customers to speak to advisers face-to-face online – a first for lenders.
The service is a new way of having a mortgage interview and acts as an alternative to going into a branch or speaking to an adviser on the phone.
After being piloted last year the service is available to both Lloyds and Halifax customers using a laptop, desktop or tablet.
David Oldfield, group director, retail and consumer finance, said: “Our customers’ needs are continuing to change. They want greater choice, convenience and value whether that’s in branch or online – and they want these things in a time and place that suits them.
“Buying a house can be a stressful time for many people, and so for those who are unable or choose not to visit a branch but who still prefer a face-to-face conversation, this video service is a fantastic channel for them to use. It enables us to connect more customers to our mortgage experts in the way that is most convenient for them.”
A third (33%) of appointments from Lloyds customers that would have been completed over the phone are now completed via video, while it launched for Halifax customers earlier in the month.
In addition 16 Lloyds Bank branches are piloting the video service for customers coming into the branch to increase mortgage appointment availability at peak times.
Lloyds has invested £750m in digital over the last three years, and will invest £1b in its digital capability in the next three years.
