Out of 17 lenders that were rated by 50 of Dock9’s team Magellan came bottom, followed by Dudley Building Society and Aldermore.
Magellan’s online broker service has been rated the worst by design agency Dock9.
Out of 17 lenders that were rated by 50 of Dock9’s team the specialist lender came bottom, followed by Dudley Building Society and Aldermore.
Dock9 wrote in the report: “Magellan’s site needs some work.
“The information architecture is not the most intuitive. The visual design uses outdated trends.
“Headings have two colours and one of them is the same as the link, even though it’s not clickable.
“Finally, it seems like there’s little design work involved since most pages are a list of links.”
Tesco, Vida Homeloans and TSB were ranked as the best websites for brokers.
On Tesco Dock9 wrote: “It is hard to find an intermediary site that is so simple, beautiful and uses modern UI patterns.
“On first look, it already impresses. There’s nothing extra or missing.
“The list of clever features added is long and is explained in the following pages since it won in every category.”
Dock9 concluded that over half (53%) of lenders are failing to design websites tailored to mobile and tablet users, while 65% are at least partially irresponsive.
Mark Lusted, managing director of Dock, said: “It’s no secret the UK is a ‘mobile society’ and tablet and mobile usage will only increase.
“Although the majority of mortgage deals are done via brokers through an intermediary site, the customer experience for the end-user is still a key differentiator that can help set lenders apart from one another – especially for younger customers – and another key revenue stream.”
When it comes to consumers’ online experiences the worst was Santander and the best was Barclays.
The full list of mortgage lenders and intermediaries who were rated is as follows: Aldermore, Barclays, Bluestone Mortgages, Dudley Building Society, First Direct, Halifax, HSBC, Kent Reliance, Lloyds Bank, Magellan, Nationwide, NatWest, Paragon Mortgages, Pepper, Precise Mortgages, Santander, Tesco, TSB and Vida Homeloans.
Lusted added: “With the boom of robo-mortgage advisors beginning, it’s increasingly important for established lenders to invest in technologies to improve customer experiences.
“Barclays and Tesco have clearly invested heavily in their mortgage UX, their attention to the small detail really pays dividends to the end user and their business.”
