Hometrack has partnerships with 15 of the UK’s top mortgage lenders as well as four Australian mortgage lenders.
Zoopla has acquired Hometrack, the provider of automated valuation models.
Hometrack has partnerships with 15 of the UK’s top mortgage lenders as well as four Australian mortgage lenders.
Alex Chesterman, founder and chief executive of Zoopla, said: “We are delighted to announce the acquisition of Hometrack, the clear market leader in AVM services in the UK.
“The deal gives us unrivalled capabilities to serve our estate agent and developer partners even more effectively with market-leading valuation tools and data intelligence to help them win more business.
“Hometrack is a perfect fit for us and I forward to welcoming Charlie and his team to the ZPG family.”
Hometrack, which employs 55 staff in London and Sydney, will continue to operate as a standalone brand and platform led by chief executive Charlie Bryant.
Bryant said: “We have had a long-standing relationship with ZPG and share the same vision of using data to help our partners operate more effectively.
“My team and I are very much looking forward to helping develop ZPG’s data services business, further growing the quality and breadth of the services to our partners and cementing ZPG as the market leader for residential property market insights and analytics.”
