The New Homes tool helps housebuilders target those looking to buy through social media.
Zoopla has registered a 43% increase in New Homes customers using AdReach in the year to date.
The location-based marketing tool bolsters leads to housebuilders by targeting potential house-hunters across social media channels.
This reduces the cost per lead delivered to housebuilders from Zoopla by 50%.
Alex Rose, director of Zoopla New Homes, said:“Since the launch of AdReach in 2015, we have successfully delivered 10,000 campaigns on behalf of our New Homes clients.
“Our in-house digital solutions team, which looks after AdReach performance, works seamlessly with our clients to understand their needs and optimise performance, all of which has helped reduce the cost per lead for housebuilders by up to 50%.
“Zoopla’s continued investment in new homes is directly reflected in the growing number of high calibre housebuilders that choose to list with us.
“We look forward to continuing to develop our offering to housebuilder clients in 2020 and further enhancing their digital marketing capabilities.”
