2008 Financial Innovation Award Winners

The annual awards are run by the ifs School of Finance and recognise the success of innovators in the financial services industry.

The award categories covered a broad range of areas from Most Effective Insurance Initiative to Most Effective Cultural Transformation.

Over 500 people from across the financial services industry attended the awards at the New Connaught Rooms, Covent Garden, where they were entertained by comedian Hugh Dennis and TV presenter Lucy Alexander.

Chris Ray, Director of Marketing, Events and Alumni at the ifs School of Finance, said: "This year marks the eleventh anniversary of the Financial Innovation Awards, their longevity just one mark of their tremendous success in becoming firmly established as the leading awards for the financial services industry.

Sincere congratulations go to all of the winners on their tremendous success in gaining a Financial Innovation Award, a real hallmark of success."

Winners:

Most Effective Insurance Initiative: PruHealth

Best Corporate Social or Environmental Responsibility Programme: The Co-operative Financial Services

Best Marketing Initiative - New and Traditional Media: MetLife

Best Direct Channels Initiative: Barclays

Excellence in Governance Risk and Compliance: AXA Insurance

Most Effective Back Office Initiative: Lloyds TSB

Most Effective Customer Segmentation Strategy: Bank of Valletta

Most Effective Sourcing and/or Partnerships Strategy: Birmingham Midshires

Most Effective Cultural Transformation - Change Management: National Australia Group Europe

Most Effective Front Office Initiative: HBOS

Most Effective Cultural Transformation - Coaching, Training and Mentoring: Lloyds TSB

Most Innovative Application of Technology - Banks, Building Societies and Insurance: Lloyds TSB

Most Innovative Customer Service Programme: Bank of Africa - Uganda

Most Promising New Product - Savings and Wealth Management: Leeds Building Society

Most Promising New Product - Banking: Barclays Local Business

Most Promising New Product - Insurance: Fortis

Most Promising Initiative - Building Societies: Yorkshire Building Society

Technology Vendors - Most Innovative Financial Services Solution: OpTier

Best Payments Initiative: VocaLink

Wholesale and Investment Banking - Best Innovation in Risk Management and Trade Systems: Citi

Wholesale and Investment Banking - Best Innovation in Back Office: Citi

ifs Award for Innovation Excellence: Barclays Local Business