Throughout 2006, GHL Group has focused on delivering an unrivalled quality of service to its brokers, combined with the best products, facilities and e-commerce solutions available.
Established in November 2005, GHL Group was born from the merger of two well respected firms: Genesis Home Loans and Guaranteed Home Loans.
Almost a year on and GHL Group is now widely recognised as one of the country’s biggest networks with over 200 registered appointed representatives (ARs) and over 60 satellite packagers. With this multi-channel approach, the group is also one of the UK’s premier mortgage distribution companies.
A strong emphasis is placed on ensuring both the broker and their clients receive the highest quality of service possible, in a professional, personal and friendly manner. This has become something of a GHL Group mission statement and one that is reflected in the commitment and resources invested in providing the ongoing development of both its staff and the group website.
This year has witnessed the unveiling of a number of e-commerce facilities which include an online decision-in-principle (DIP), real-time case-tracking, document upload facility, life and general insurance services as well as a ‘Lender Zone’, providing product and lender-related information.
The online DIP service allows brokers to send a general mortgage enquiry to the GHL placements team, or to apply for a specific decision from one of 15 lenders on the Group’s packaged panel. A DIP response is provided within four hours, and details the three most suitable options. The site also provides the ability to convert this DIP into a full application online.
The future
The remainder of 2006 will see the GHL Group network continue to focus on enhancing current working relationships, while at the same time recruiting new ARs, directly authorised (DA) brokers and satellite packagers.
Beyond 2006, the aim is simple. Continue to develop GHL Group into one of the foremost mortgage networks in the country.
