Business development advisers from the intermediary-only lender, part of the Yorkshire Building Society Group, will now be able to advise brokers directly online for all their enquiries.
The service, supplied in partnership with Synthetix, will be available between 9am to 5pm Monday to Friday.
Jill Evans, managing director of Accord, said: “We are confident the new web chat service will be a hit with brokers allowing them to address any queries directly to an adviser and getting an immediate response as they search through Accord’s highly competitive range of residential and buy-to-let mortgages.
“These are exciting times for Accord with the launch of our new visual identity giving us a fresh look as we move in to 2015 that we hope will be a hit with brokers and customers alike.”