In its monthly member survey, paaleads.com found that 62% of advisers feel the outlook for their business over the next 12 months is very strong with their businesses in a good position to grow. Fewer than one in ten (8%) forecast a negative outlook for their business.
When asked how they expected to secure this new business, the majority said that lead generation would play a major part. Interestingly, almost a fifth of advisers expect to see new business coming in from social media activity (17%), which registered zero when asked how business was generated for 2009.
Dean Jones, head of paaleads.com, commented: "This survey provides a snapshot of the UK adviser market confidence as we come to the end of what has been a difficult year for all. Advisers are clearly embracing tools such as lead generation along with social media as they look to diversify their business generation methods. They are responding to consumer trends in a more dynamic way than perhaps expected as we head into what will hopefully be a more prosperous 2010."
