This is yet another step by Leadbay to help advisers to diversify so that they can maintain or even increase their income, despite the downturn. The average ASU lead is expected to sell for around £15, although, as always, the price will be set by advisers themselves, but will earn advisers upwards of £100; income protection could earn an adviser in excess of £900 per completion.
This is the latest in a series of launches by Leadbay to help advisers weather the economic storm, following on from launches into debt management, equity release, life assurance and critical illness.
Leadbay will provide specified, prospective clients direct to the email inbox of the adviser. Each consumer will have expressly asked to speak to the adviser about income protection cover. Advisers will receive the consumer’s details within seconds of them asking for advice and at the same time the consumer will receive the adviser’s own marketing message so they are expecting the call.
Grant Stevens, managing director of Leadbay says, “Leadbay is launching ASU and income protection leads as added value products that advisers can add to their current portfolio of advice relatively easily.
“There are still in excess of 1500 borrowers a day coming through Leadbay looking for mortgage advice but we know that brokers are finding it harder to place mortgage business so we have launched life leads, critical illness and now ASU and income protection leads to give advisers access to a whole range of consumers and help them to boost their income.”
