Nearly a third of financial advisers expect to write over 10% more protection business in 2012 and a further 30% expect an increase of up to 20% more.
About half of advisers saw personal and family protection as the area most likely to grow over the next 12 months followed by 32% expecting mortgage protection to grow.
John Cupis, managing director of PMS, said: “These findings show that advisers remain confident about the protection business that they will be writing, despite the volatile climate.
“This increased protection focus by advisers also reflects a desire to diversify their product offering and business streams.
“However, there is a growing awareness amongst advisers about the EU Gender Directive, with concerns that prices will go up across the industry.
“The prospect of rising prices could contribute to a surge in protection business being written by advisers this year prior to the changes taking place.”
