The masterclasses will focus on marketing and lead generation techniques
Air Academy has announced that it will be hosting its first regional roadshow series of six masterclasses, focusing on marketing and lead generation techniques designed to help advisers develop their later life businesses.
Events are currently scheduled for Manchester, Leeds, Birmingham, London, Bristol and Edinburgh between February and March.
The Air Group’s CPD training provider for the later life lending sector said spaces are limited to 50 advisers per event to ensure they can be as interactive as possible and are being delivered with the support of a range of Air’s ambassadors, including more2life, Canada Life, Hodge, Just, and Standard Life Home Finance.
The panel is made up of a variety of guest speakers, including financial services consultant and author, Jon Dunckley, hosting talks on generating new business through psychology, and Phil Calvert, financial services specialist, covering marketing and lead generation through AI.
The workshops aim to help advisers and broker firms continue to build and grow their businesses in the current market while managing the challenge of the upcoming Consumer Duty regulation.
“Following our recent later life lending symposium, we heard from advisers about the challenges they are facing in the current market around lead generation and marketing,” Stuart Wilson (pictured), chairman of Air Club, said. “They are keen to support more customers with a wider range of needs but want to ensure they are complying with new Consumer Duty regulations and undertake this in a sustainable methodical manner.
“We are therefore delighted to unveil our first regional roadshows, which are designed to not only provide access to experts but allow for real practical knowledge sharing between members. Our ambassadors have stepped up to support this, and I look forward to hearing from individuals as we help them to build their lead generation and marketing capabilities.”
Those interested in joining the lead generation masterclasses can find more details and reserve a slot online.
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