This free service will provide Aldermore with the capability to receive direct customer feedback on its product range and their experience of dealing with the bank.
Potential customers will also be able to make an informed decision based on existing customer’s feedback before committing themselves to a similar product.
Paul Myers, chief operating officer at Aldermore, said: “Ratings and reviews have been around for some time now for online shopping however, this is the first time a bank has launched these communication channels which sees a real step-change for the banking industry.
“We constantly strive to offer a different more integrated banking experience which puts the customers and their feeback at its heart."
Myers said the bank wants customers to be able to make choices based on real-world information including the views of other customers and their experiences of Aldermore’s product and services.
He added: “In offering this new service for the UK banking industry Aldermore is continuing to demonstrate a continuous commitment to be transparent and offer the best service to our customers.”
Aldermore added that its new service is highly secure and the site sends an authentication email to confirm a person’s detail before being able to proceed.
