Phillip Monks, Chief Executive of Aldermore, explains: “Consumers and businesses do not buy into the misplaced belief of many banks that being big is best. In reality, big often means unfocused, inefficient and insensitive to client needs.
“At a time when big banks are amalgamating brands on a pan-European basis, we’re happy to buck the trend and offer our clients a high quality service in which we will deliver against our promises and maintain clear lines of communication so that customers always feel valued.”
As other banks focus on recovering from the damage inflicted by the credit crisis, Aldermore is able to focus on enhancing its range of services because it has not been involved in those activities which have been the cause of so many problems for other financial institutions. Aldermore has one of the highest tier 1 capital ratios of any British bank and is not encumbered by high levels of arrears or bad debts.
Aldermore will market a range of asset finance, leasing and commercial mortgage facilities for small and medium sized businesses and fixed rate bonds, notice accounts and ISAs for savers. The bank promises to provide clients with consistently competitive rates and a straightforward and dependable service. Full product details can be obtained from www.aldermore.co.uk with effect from Friday 10th July.
Monks said: “We’re not trying to be all things to all men and take over our clients’ primary banking relationships. However, we do want to be recognised as the best at what we do.
“Being specialist has proven time and again to be a successful strategy for many thousands of British businesses and I believe banking is no different. It is time for banking to get back to its roots and that is what Aldermore is setting out to do.”
Businesses and savers can get further information about the services being offered by Aldermore by going to: www.aldermore.co.uk (with effect from Friday 10th July) or by phoning 01733 404515.
