The lender is offering rates of 5.99 per cent on its fixed prime products, with further rate cuts across its prime and near prime offerings.
Further to this, Amber accepts borrowers with up to £500 in CCJs, ignoring all defaults other than those on mortgages.
Prime products are also free from HLCs.
Mike Perry, associate director of sales and marketing at Amber, said the launch reflected the lender's continued commitment to the market, with products remaining available exclusively through intermediaries; either direct or via an Amber packager.