Rob Griffiths, associate director at AMI, said a code of practice may help allay fears regarding the use of lead generation. He said: “Serving up a code of practice for lead generation firms to sign up to should give brokers further confidence that they are dealing with reputable firms.
“Every firm that signs up to the code will be expected to deliver on the service standards set. AMI is happy to facilitate the development of this code of practice and will invite interested lead generation firms to a working group to explore this issue further.”
With industry scepticism surrounding lead generation, Simon Baker, operations manager at Leadbay, admitted changes had to be made within the market.
He said: “Lead generation should not be viewed as the only means of getting more business in and mortgage intermediaries should always look at other methods of generating new business. It may be a positive first step to have the leading lead generation companies come together to discuss best practices within this market.”
Dev Malle, director of sales at Pink Home Loans, said a lead generation code of practice would be welcomed. “The lead generation market should be regulated and putting together a code of practice is a good first step. There are a lot of lead generation firms out there, and most are good. Mortgage intermediaries need to be able to trust their leads.”
