Freeley has 15 years’ experience within financial services, previously working as head of strategy and planning for UKAR and strategy director for Skandia Investment Group.
He started as a management consultant for Ernst & Young, delivering strategic change programmes for financial services clients.
SMS provides regulated mortgage advice, legal title management, mortgage shortfall debt recovery and market-leading advanced analytics services.
Freeley said: “Since the launch of the MMR, we have experienced a high volume of calls from customers who want mortgage advice, demonstrating the importance of regulated advice in the post-MMR world.
“SMS efficiently delivers this for our clients and ensures customers receive high-quality advice to help them achieve appropriate outcomes in a fair, transparent and well-governed manner.
“With legal title management SMS, coupled with HML’s expertise in mortgage servicing, has the capability to provide an end-to-end mortgage management solution for clients wishing to invest in mortgage portfolios.
“Over the coming months, SMS will play an increasingly important role in HML, delivering diversification and growth.”
Andrew Jones, chief executive officer at HML, added: “I am delighted to welcome Andrew as managing director of SMS.
“His wealth of experience in the financial services sector is a great asset and will enable us to further develop SMS, both in the UK and Ireland.
“There is certainly a lot for lenders and mortgage portfolio investors to consider at the moment, and HML together with SMS have the experience and track record of delivery to support clients and their customers through this period and beyond.”
