The first part of the monthly survey repeats the same two questions monthly to form a trend. April saw a slight increase in the numbers of intermediaries seeing an increase in active clients in the market over the last 4 weeks. (April 2005, 56% March 2005 53%). The figures in the non-conforming market were also encouraging with more than a third (36%) saying they had experience an increase in active clients.
Commenting on the two regular questions Nick Baxter, Director of Mortgage Promotions said, “The spring has always been a buoyant time of year for lending and intermediaries need to be marketing efficiently to their existing and potential clients to maximise any up turn. However, getting financial promotions right first time is vital with the ever-watchful eye of the FSA. That is why we have launched a free financial promotion checking service and Mortgages plc are issuing a guide to financial promotions.”
The second part of this month’s survey focused on how intermediaries like to receive mortgage related news. The survey also showed that nearly half (48%) of the intermediaries preferred email news bulletins as the best method of keeping up with news in the industry. Peter Beaumont, Sales & Marketing Director, Mortgages plc, commented: “I am not surprised that more of the respondents prefer to receive mortgage industry news via email. Intermediaries can easily get bogged down with excessive reading. Email news gives them information in a concise format usually with a ‘click through’ for greater detail should they need it and of course information can be quickly filed or deleted as appropriate.”
