He is tasked with steering operations and overseeing sales and marketing activities
Longer-term residential lender April Mortgages has appointed Mark Eaton (pictured), who has been pivotal to its launch in the UK market, as chief operating officer.
In his new role, Eaton will leverage his industry experience to steer April Mortgages’ operations and oversee sales and marketing activities as the company builds relationships with advisers across the UK.
“This is an incredibly exciting time for April Mortgages, and I’m thrilled to play a bigger part,” Eaton said. “My 25 years in wealth and mortgages will be invaluable in informing the conversations we have with advisers and distributors across the sector as we spread the April Mortgages message, which has already struck a chord with so many.
“I am passionate about bringing the April Mortgages message to greater numbers of advisers, and helping to establish us as the long-term lender of choice in the UK.”
April Mortgages offers borrowers long-term fixed rate mortgages that feature loan-to-value (LTV) ratios of up to 95% for purchases and 85% for remortgages. The loans also feature no early repayment charges for those who move house or use their own funds to repay the mortgage. As borrowers pay down their balance and move into lower LTV brackets, their fixed rate automatically reduces.
“The volatility of the last few years has highlighted the benefits that mortgage advisers and their clients can enjoy through longer-term fixed rate mortgages, and we have already seen substantial interest in our innovative range of products,” Eaton said.
“Peace of mind for advisers is just as important to us as peace of mind for individual borrowers; we recognise the challenges that advisers face in delivering the highest standards of advice, based on each customer’s personal circumstances, particularly with Consumer Duty now in force.
“April Mortgages’ innovative product offering means not only that borrowers enjoy true certainty for longer periods, in a way that simply hasn’t been available previously, but advisers also get that peace of mind as they are free of the two-year remortgage rollercoaster that can lead to so much stress for all involved.”
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