It rebrands its intermediary services
Digital lender Atom bank has launched a new broker-focused website and rebranded its intermediary services under a unified name.
The new site, the lender said, is designed to streamline processes for mortgage brokers, offering faster and more accessible services for both residential and commercial applications, with additional website features planned in the coming months.
The redesign was developed based on feedback from brokers, with the goal of simplifying access to information and improving the application tracking process.
As part of the changes, Atom bank is retiring its Digital Mortgages brand. Moving forward, brokers will see Atom bank listed under a single name on sourcing systems, which the bank says will reduce any potential confusion between its intermediary and consumer brands.
Brokers are not required to take any action due to the rebrand, as old Digital Mortgages links will automatically redirect to the new intermediary website.
“The launch of this rebrand is an important moment for Atom bank,” said Chris Storey (pictured), chief commercial officer at Atom bank. “We put a lot of work into ensuring that it’s as easy as possible for intermediaries to work with us, for both their residential and commercial clients, and this rebrand is another step in improving that.”
Storey highlighted the importance of a unified brand, adding that while Digital Mortgages contributed to the growth of Atom bank, consolidating under one name aligns with the bank’s values.
“We are committed to working closely with our intermediary partners, delivering a better and faster service for them and their clients,” he added. “While the name and website has changed, Atom bank will continue to deliver the same award-winning service we are known for.”
Atom bank has been named by brokers as the best bank category in the last two editions of Smart Money People’s Mortgage Lender Benchmark.
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